Homepage – NXT Media Days Africa

Uniting Pioneers in the Media and Advertising Landscape

October 15, 2024

Radisson Blu Hotel, Sandton City, Johannesburg

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

By uniting Retail Media Days, Nextv Series, and CTV Ad Days under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

In 2024, we are organizing 6 NXT Media Days events:

NXT-Media-Days-Africa

Media Partners

Nextv Series Southern Africa will unite TV leaders, streaming digital players, technology providers and the entire entertainment industry to discuss the future and the universal challenges and solutions of the streaming sector.

Key topics

  • Broadcasters’ Role In The New TV Landscape
  • Telco And OTT Platform Partnership
  • Role Of Linear TV In The Digital World
  • Telenovelas At The Heart Of African Homes
  • Boosting Digital Content Distribution With Fiber Deployment
  • Content To Be Imported Or Exported?

CTV Ad Days Africa seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.

 

Key topics

  • The Year Of Streaming Ad Tier Consolidation
  • Navigating Retail Media Within The Digital Space
  • The Social Media Revolution: Impact On Advertising
  • Targeted Advertising Strategies For Linear TV Networks
  • Harnessing The Power Of FAST TV Channel
  • Connected TV: Agency And Media Partners Integration

Retail Media Days Africa will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.

Key topics

  • Benefits Of The Retailers Shoppers Data For The Brands
  • Retail Media Market : Standardisation, Confidence And Transparency Issues
  • Instore DOOH : Success Stories
  • Global Retail Media Panorama And Focus On Africa
  • How To Move To Retail Media From Scratch

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Streaming in Africa: what potential beyond the Showmax-Netflix duopoly?

In late May 2024, the BBC announced that its streaming service, Britbox, would cease operations in South Africa, the only African country where it had launched in 2021. This decision coincides with significant shifts in the market. In January 2024, Prime Video revealed plans to reduce funding for local content production. Concurrently, the Nollywood platform IrokoTV has been transitioning its focus toward the diaspora outside the continent. At the same time though, in February 2024, Multichoice introduced an updated version of its Showmax streaming platform.

Read More

News broadcasters in Africa: a strategic bet on satellite and online media

Counting 110 million TV households (44% penetration) in 2023, expected to grow to 150 million by 2028, the Sub-Saharan TV screen remains key to address its population. TV continues to be the reference media when it comes to news, however, the growing access to the internet allowed more Africans to turn to digital media to access information, leveraging in particular social media. How are news broadcasters navigating through the different distribution means at hand to efficiently address the growing African population? Which media groups and broadcasters have emerged to provide alternative voices to the well-known international or national news channels?

Read More

Venue

Address

Radisson Blu Hotel, Sandton Cnr Daisy and Rivonia, Sandton 2196

Get directions